1. Determine the scenario: What happens in this frame?
2. What is the setting? What are the conditions?
3. Who are the people or groups?
4. What is their point of view around this specific experience?
5. What are their goals?
6. What are their assumptions? What are their perceptions?
7. Are there conflicts? Is there cooperation?
8. What are the outcomes?
"Blow in her face, and she'll follow you anywhere." Excuse me, let me make sure I have this straight... Blowing a cigarette in a woman's face with convince her to follow you? If it were me, I would head in the opposite direction! Reading the description, the cigarette company - Tipalet - is implying that that their scented cigarette smoke has a pleasing aroma compared to regular cigarettes. The setting could be anywhere, the couple could be anyone; when the woman smells the "tangy" aroma of a Tipalet, she'll follow her nose.
The beautiful woman pictured in the ad is being seduced by the man smoking. The idea was most likely thought up knowing that women enjoy sweet scents - perfume, candles, flowers, fruit, air freshener - why not make cigarette smoke a pleasing aroma as well? The concept of deodorant was a hit in the sixties when it was implied that a woman will come closer to her man when he smells nice. Men want women to come closer, women want to be closer, smelling good is a no brainer. Perhaps Tipalet isn't so out of their mind after all...
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