Wednesday, June 12, 2013

Week 11 EOC: Final Evaluation


My time spent throughout this class has been a positive learning experience. I feel that I have gained a much broader perspective on the advertising industry. I have learned many new aspects about advertising including the objectives, elements, careers, and methods in advertising. I also learned about a variety of successful advertising agencies. Since taking this class, I find myself paying closer attention to advertisements that I see. I’ve begun analyzing and critiquing commercials in my head and sometimes even aloud. This class will help me in both my career, and as a consumer.
Learning all about the world of advertising has made me interested in pursuing it as a career, or incorporating it into whatever I end up in.  I enjoyed coming up with my own advertising campaign as a final project. Advertising is a field that allows for creativity and expression of ideas. I typically enjoy brainstorming and coming up with creative ideas; I sure couldn’t complain if I was getting paid for it too. The assignments and content of this course have helped me gain the knowledge I need to grow in my career path, no matter what it may be.
Throughout this course I have turned in all my assignments on time, and gotten them done according to the criteria. I filled my blogs with valuable content, which expressed my understanding of the objectives. I paid attention to the lectures and participated when appropriate. Aside from missing one class period (week 8) I fulfilled my duties as a student in this course. I followed all of the criteria for the final project and am proud of how it turned out. In order to reflect my efforts and work quality, I believe the letter grade I deserve is an A.

Wednesday, June 5, 2013

EOC: Week 10: Advertisement- I Love New York







"IIIIIIII love New York!..." I just can't seem to get this song out of my head. Maybe that's one of the reasons the ad was so successful back when it was made. When New York was having a hard time getting tourists to come visit [and spend money] due to the city's bad rep, New York needed a good idea to draw in more visitors.

An advertising campaign came up with a simple phrase that made a huge impact. "I love New York". The commercial incorporated different characters from all of the different Broadway plays and musicals. "I love New York" was the jingle and only lyric of the entire song. The different performers sang the same phrase and the same tune in each separate scene. The idea was to express how great Broadway is and that "there is only one Broadway." True. There is only one Broadway, and it's magnificent. New York just needed to prove it.

Being a theater fan, and previous performer myself, I really enjoy this ad. I get excited when I see characters from a few of my favorite musicals show up on the screen; including a few plays I have performed in (not on Broadway of course). The song is catchy and, because it’s only one lyric, it is easy to remember. I have to admit I do “love New York”, although I didn’t need a commercial to tell me. Either way, the commercial was a hit, and created a whole new outlook for outsiders of New York city. Today we still see souvenirs, t-shirts, key chains, and more with the famous phrase “I Love New York”. It’s exciting to know just where that phrase started.