The Oreo cookie has been around for for years. In fact, the just recently celebrated their 101st birthday! The Oreo, as a cookie, is classic. They have used ad campaigns such as "Twist, lick, dunk", "Milk's favorite cookie", and - more recently - "Cookie vs Cream." I think it is safe to say that everyone knows what an Oreo is.
My idea for an Oreo advertising campaign is to emphasize the classic concept of Oreo. Something else that can be categorized as "classic"are the colors black and white. Coincidentally Oreo cookies are black and white. My concept is to have a black and white ad, including black and white theme (newspaper, old photography, old TV shows, Pepe Le Pew) featuring Oreos. The headline will be be "Black and White will always be classic." Referring to the Oreo cookies black and white color.
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