Final Project - OREO: Slogan

"Black and white. Classic"

This slogan refers to the classic quality to the Oreo brand. Oreo recently celebrated its 100th birthday, making is about. 101 years old this year. I can't think of anyone who doesn't enjoy an Oreo cookie especially with a little milk. "Since Oreo's inception in 1912, it's been the best-selling cookie in the U.S. right up through the 21st century."

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 101) The slogan is comparing Oreo to the many other black and white classics, such as vintage photographs, old movies, and (but not limited to) a black and white tuxedo, and the always the classic "little black dress".



Some previous Oreo cookie slogans have been:

"1950: Oh!, Oh! Oreo!

1980: For the kid in all of us

1982: America's best loved cookie

1982: The one and only

1986: Who's the kid with the Oreo cookie?

1990: Oreo, the original twister
2004: Milk's favorite cookie

2013: Wonderfiled"