Week Five EOC: Best Superbowl Ad

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  My favorite Super Bowl commercial is Pepsi's "We Will Rock You" Gladiator commercial from 2013. The commercial features, Britney Spears, Pink, and Beyonce'-- at the peak of each of their careers-- singing Queen's "We Will Rock You." The three are representing female gladiators about to fight, and Enrique Iglesias as the evil (Pepsi drinking) emperor. When the three women enter the fighting arena, the unexpectedly throw in their weapons, refusing to fight. They then break into the (in my opinion) BEST EVER cover of "We Will Rock You." After words, of course, they all throw their heads back, and chug some nice refreshing Pepsi.
  
  
  
  > Who? - Pepsi
  
  
  
  > What? – Gladiator fight amongst superstar gladiators: Britney Spears, Pink, and Beyonce’.
  
  
  
  > Where? - Gladiator arena from an ancient Roman setting
  
  
  
  > When? – Ancient Roman times
  
  
  
  > Why? – To show the power in Pepsi
  
  
  
  > How? - Using popular and talented celebrities, a well-known song, and girl power (or for the boys… sexy women) to promote the brand and grab attention. Using the setting and plot to create a powerful story.
  
  
  
  Overall, I think this was a very successful advertisement. The power of it gives me butterflies and makes me feel inspired. I would imagine that it had similar effects on other people. This version of “We Will Rock You” is my favorite one ever, and I just honestly enjoy the entire ad and could watch it over and over. These stars are still popular today, making it still an efficient advertisement if anyone choses to reminisce and go back and watch it. Whether its viewers are listening to the song, paying attention to the story, or simply staring at the incredible bodies of these three women, the commercial grabs their attention.