Week Four EOC: Changes of women in advertising

1960's


2000's

The difference between these two advertisements is clear. Times have drastically changed since around the 1960s. Years ago, women were expected to be housewives. Nothing more. Nothing less. A woman "needed" a man.; in fact, a woman was nothing without one. If a woman went to college to pursue an education, she would be frowned upon as she was "taking the seat of a man." Men, men, MEN, were the ones who were expect to provide for the family, bring home the bacon, make sure there was food on the table; the wife would be the one preparing the food for the table. A man would expect nothing less than to come home from his long day at work, to a hot meal waiting for him when he arrived.


Today, fortunately, times have changed. These days the man and the woman can both be providers of the household. Sometimes, the woman may even be the main income of the family. It wouldn't be surprising for a wife to come home, kick off her heels, and expect a foot massage from her husband after her long day on the job.

Week Three EOC: Tobacco Advertisement

1. Determine the scenario: What happens in this frame?
2. What is the setting? What are the conditions?
3. Who are the people or groups?
4. What is their point of view around this specific experience?
5. What are their goals?
6. What are their assumptions? What are their perceptions?
7. Are there conflicts? Is there cooperation?
8. What are the outcomes? 

"Blow in her face, and she'll follow you anywhere." Excuse me, let me make sure I have this straight... Blowing a cigarette in a woman's face with convince her to follow you? If it were me, I would head in the opposite direction! Reading the description, the cigarette company - Tipalet - is implying that that their scented cigarette smoke has a pleasing aroma compared to regular cigarettes. The setting could be anywhere, the couple could be anyone; when the woman smells the "tangy" aroma of a Tipalet, she'll follow her nose.

The beautiful woman pictured in the ad is being seduced by the man smoking. The idea was most likely thought up knowing that women enjoy sweet scents - perfume, candles, flowers, fruit, air freshener - why not make cigarette smoke a pleasing aroma as well? The concept of deodorant was a hit in the sixties when it was implied that a woman will come closer to her man when he smells nice. Men want women to come closer, women want to be closer, smelling good is a no brainer. Perhaps Tipalet isn't so out of their mind after all...

Week Two EOC: Questionable Ethics

...And I must say, this ad did blow my mind. This burger king advertisement created quite the controversy when released in 2009; the message is loud and clear. We're all adults here, but either way the advertisement is just plain inappropriate. It's intentions were to be funny, and it gained the attention it was meant to, however, I must admit it makes many viewers blush!
1970s ad

Barely legal is barely sexy, unless you're a pedophile of course. This 1970's Love's Baby Soft ad, screams questionable ethics. The intentions of Love's Baby Soft may not have been to seem inappropriate, however, the whole concept was quite perverted. A young girl holding a teddy bear while simultaneously acting sexy, it just doesn't add up.


I'll definitely be purchasing my next pair of running shoes from Nike. This Reebok ad was created,  not long ago, in 2009. If the intention was to grab the attention of it's viewer, it did the job. The ad is attention grabbing, shocking, and offending on many levels. I may be slightly biased towards the subject, being that I am a female, however my hope would be that anyone - female or not - would find this ad offensive. "Cheat on your girlfriend, not your workout?" Come on Reebok, you may as well have thrown a giant pig on the poster and gotten the same message across.

Week One EOC: My Voice

Fashion is a form of expression that nothing else can compare to. Fashion is art. We see fashion every day, everywhere, on everyone. Fashion expresses our personalities, even our mood; it is creative, artistic, and always changing. In this day and age one of the most important ways of marketing is your image. To be able to be taken seriously has a lot to with how you dress and present yourself. Image is everything, and first impressions are the key to having good business and personal relationships.

 The ever changing fashion industry is something I have discovered to be one of my true loves. With my short attention span, and out of the box ways of looking at life, fashion is the perfect subject for me study. I get a rush from designing, fashion history, putting together outfits, shopping, even just looking at and talking about trends.

From a young age I have had a passion for the beauty industry. There is something about making a person feel beautiful that is so rewarding. Makeup is another true love of mine and I find that makeup and fashion easily go hand and hand. I love learning about the different marketing strategies in order to succeed in my future career -whatever that may be - I know I am on the right track. I cannot wait to find just where it is that I belong in order to use my passions and talents to make a life for myself.

Week One EOC: VW Lemon

How could “Hitler’s favorite car” become popular in America only fifteen years after world war II? How could such an ugly car be popular anyway? Advertising.

The Volkswagen Beetle was creating a buzz everywhere after their unique advertisements in the 1960s. After creating the unique VW beetle, an inspector noticed a flaw in the metal strip along the glove compartment. The blemish needed to be fixed. Volkswagen put out an ad admitting to their mistake but reassuring that it was being fixed. “Honesty: it’s a great angle.” http://www.luon.com/blog/2011/3/2/mad-men-today-how-a-jew-sold-hitlers-favorite-car-to-america.aspx

The advertisement was simple. All it was, was a picture of the VW beetle and the “Lemon.” written underneath. It was simple and minimalistic, but its meaning was not. People everywhere were talking about the and, and to this day it is the best advertisement many have ever seen. “You couldn't help but love a company willing to kid itself in public” http://www.howstuffworks.com/1960-1969-volkswagen-beetle4.htm

The VW Lemon ad was successful for many reasons. Number one, its simplicity, also for its unique style, and especially for its honesty. The straight forward ad earned the trust of consumers everywhere. How could you not trust a company that was willing to tell the truth about its product. “We pluck the lemons; you get the plums.” And Volkswagen did just that.

“From engaging in public service to choosing goods and services, advertising calls people to action.” Advertising by Design