Week Four EOC: Changes of women in advertising

1960's


2000's

The difference between these two advertisements is clear. Times have drastically changed since around the 1960s. Years ago, women were expected to be housewives. Nothing more. Nothing less. A woman "needed" a man.; in fact, a woman was nothing without one. If a woman went to college to pursue an education, she would be frowned upon as she was "taking the seat of a man." Men, men, MEN, were the ones who were expect to provide for the family, bring home the bacon, make sure there was food on the table; the wife would be the one preparing the food for the table. A man would expect nothing less than to come home from his long day at work, to a hot meal waiting for him when he arrived.


Today, fortunately, times have changed. These days the man and the woman can both be providers of the household. Sometimes, the woman may even be the main income of the family. It wouldn't be surprising for a wife to come home, kick off her heels, and expect a foot massage from her husband after her long day on the job.