Wednesday, May 8, 2013

EOC Week 6: Jolly Green Giant





This is a commercial for the Green Giant brand from the 1960's. The ad has cartoons, music, actors, and is a minute and half long. Notice how overly descriptive the advertisement is? It seems that advertisements from earlier decades had trouble trusting their consumers to grasp the concept of the product.

Today advertising companies realize you don't always need to tell the whole story to get a point across. Sometimes taking a minimalistic approach works just as effectively. I didn't mind the ad, the tune was catchy, in fact part of the tune is still used in Green Giant's ads today. However, it was long to watch and explained too much about the products. Over time I was thinking, "Okay okay, I get it!" It is very interesting to see the changes in advertising throughout the years.

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