Final Project- Promotion

"For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 2) My advertisement for Oreo will be featured in places like magazines, newspaper, online (social networks, websites, blogs), and on street billboards in cities. "Nowhere is this more evident than in print. Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle. In print, words and images alone must convey the idea." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 208)





The advertisement will be in high traffic ares such ad New York City, the Las Vegas Strip, Los Angeles, Denver, and San Francisco. Using social media and online websites to have the ad featured is a smart way to get it more attention. Facebook, Tumblr, Twitter, and other blogs are some places where the ad will be placed. “It's one thing to capture someone's attention, but another thing to hold them for three minutes,” Smith said. “And on the Internet, you're competing against everything else on the Internet, which is one finger-click away, so engagement becomes a critical element." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 107)


I chose to do a print ad because in reality it would cost less and have more of a variety of locations for the ad. Sometimes writing can have a bigger effect than anything. Having a photograph with a readable slogan, allows consumers to view the ad however they want. Because the words are written, the advertisement might be interpreted differently amongst different viewers; this can be a good thing or a bad thing. The hope would be that most customers view the ad in a positive or emotionally pleasing sense, however if the ad is taken ins a negative sense then that is just a risk that comes with advertising. "Advertising communication depends on a synergy of visual and verbal components. In other words, the visual-verbal ad equation is: 1 + 1 = 3." (Landa. Advertising by Design. John Wiley & Sons P&T. PAge 208) Commercials may have the ability to deliver a more understandable message, but a picture is worth a thousand words.