"It is critical to understand how a strategy and idea can work across media and how to start a conversation with people. To simply place an ad conceived for print in mobile media is not enough. One must understand what each medium can do and do well and what people want on that platform or device.(Landa. Advertising by Design. John Wiley & Sons P&T. PAge 49)The big idea of my campaign is to emphasize the classic quality of Oreos. Oreos have been the best selling cookie for many years, and has been sold for over a century. It's to say that Oreo has reached an age where it can be considered classic. It's hard to fine someone who doesn't like an Oreo. "Happy birthday Oreo! The classic cookie turns 100 years old today and you’ve no doubt had that old catchy jingle stuck in your head all day…"
The color combination of black and white has been around longer than Oreo has. Black and white is a classic color theme that is used for decorating, fashion, art, photography, and more. Before color television, movies, and photographs everything was in black and white. The color combination adds a vintage effect to those things now since almost everything is in color these days. "What do you think about the color vs black-and-white issue? Is color as often a distraction as a positive element in your own work? Do you shoot one, the other, or both? When and why do you choose black-and-white?"
My advertisement with attract customers because it is unlike any ad campaign that Oreo has ever done. Their advertisements are usually flashy and fun. In their old advertisements they had a catchy jingle:
“Oh oh oh, ice cold milk and an Oreo cookie, they forever go together, what a classic combination. When a dark delicious cookie meets an icy cold sensation, like the one and only creamy crunchy chocolate O-R-E-O. Keeps your milk from getting lonely.”
Having a simple old fashioned looking advertisement will be something unique for the Oreo brand. It gives Oreo a whole new look and may even attract more customers. The ad is targeted towards adults. Male business men - if you want to get really specific. Oreos biggest fans are children so opening up the target market to an older generation now and then is great marketing for the brand. Hey the vintage quality to the ad may even attract some senior citizen costumers.
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