"Black and white... classic."
The creative content in my advertisement is created through photography. The angles, product placement, and color scheme help tell the story of the the picture. I also used an old fashioned advertising style to help emphasize the "classic" theme of the advertisement. "Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 32)
"If you study geniuses and their work—Charles Darwin, Albert Einstein, Alexander Fleming, Toni Morrison, Amadeus Mozart, Pablo Picasso, Twyla Tharp, or Frank Lloyd Wright—you will find this to be true." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 32)
This is a print ad with a photograph of a man who just got off work and is relaxing with a newspaper, a glass of milk, and stack of Oreo cookies. The story of the picture may not be understood amongst all viewers, but that is just an element of print advertising.
"The relative value of “telling” versus “showing” an audience a story is a matter that goes back to Plato's Republic and Aristotle's Poetics. Very basically, in advertising, telling is narration—events conveyed by a narrator or presenter; it is also called diegesis or summary. Showing is mimetic, directly visually or dramatically representing events; it is also called mimesis or scene." (Landa. Advertising by Design. John Wiley & Sons P&T. Page 108>. The message of my Oreo advertisement is conveying the classiness of the Oreo cookie. Oreo has been around for so many years that it has become a classic snack. The ad is in black and white to give it a vintage and classic feel. This advertising style is different from anything Oreo has ever done, so it will be an attention grabbing campaign.
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